Tag Archives: Intersport Inc.

The YMCA – Dedicated to Closing the Achievement Gap

Charles Besser serves as the president and chief executive officer of Intersport, Inc. Outside of his responsibilities with the company, Charles Besser is dedicated to giving back to the Chicago community. To this end, Charlie Besser sits on the boards of directors of multiple organizations, including the YMCA of Metro Chicago. YMCA organizations around the country have made a tremendous impact on the lives of countless children. The organization believes that all children have endless potential and seeks to provide them with the tools they need to recognize this potential in themselves.

Research has revealed an achievement gap in the United States, as children from low-income and underserved backgrounds begin kindergarten at a disadvantage and slowly fall further and further behind. To close the gap, YMCA organizations have teamed with students, schools, and caregivers around the country to pilot various programs aimed at increasing school readiness. These programs, which pull directly from research recommendations, also focus on physical and emotional development.

Historically, the YMCA has launched a number of influential programs, including Teen Achievers, Leaders Clubs, and Youth and Government, each of which targets a specific at-risk group or provides opportunities for direct community involvement.

A Brief Overview of Intersport, Inc.

A graduate of Marquette University Law School, Charles Besser founded Intersport, Inc., in 1985. Since that time, he has served as the president and chief executive officer of the sports and entertainment media and marketing company. Among the company’s successful innovations, Charles Besser and Intersport created the college slam-dunk and 3-point championships and trademarked the phrase “March Madness,” which he sold to the NCAA in 2011. Today, Intersport has grown significantly from the company Charlie Besser launched almost 30 years ago.

In addition to media productions produced by 20 West Productions and CelebTV, Intersport specializes in creating memorable programs for events like the 2013 Super Bowl. One of the secrets to Intersport’s success is its ability to leverage a sponsor’s message to create a connection with consumers through events or over digital platforms. Over the course of its history, Intersport has won 11 Emmy awards and appeared on the event industry’s “IT” list seven times in addition to receiving many other accolades.