The founder of Intersport, Inc., Charles Besser is an experienced sports-and-entertainment-media marketing executive. Charlie Besser’s company has produced award-winning videos that have aired on networks such as ESPN, FOX, ABC, and NBC. Charles Besser also is the founder of the Double Eagle Club in Augusta, Georgia.
In 2013, the Double Eagle Club organized an inaugural golf tournament to raise money for charity. Called “Birdies for Buddies,” the tournament benefited prostate cancer research. Sponsored by the United States Steel Corporation, Worthington Industries, and OhioHealth, the 2013 tournament raised more than $200,000. Double Eagle donated the proceeds to the OhioHealth Foundation and the Prostate Cancer Foundation.
The 2013 tournament winners were Al Kinzer, Dan Minor, Scott Jamieson, and Russ Gertmenian, whose team shot a 56.05. The second annual Birdies for Buddies tournament will take place in 2014. Interested parties must assemble a team of four people in order to participate. Find out more at www.doubleeagleclub.net.
Charles Besser, the president and CEO of Chicago-based Intersport, Inc., has built a successful television production and marketing company over the last 30 years. Under Charlie Besser’s leadership, Intersport has won Tellys, an Emmy, a Webby, and an NATPE Mobile Award for its work. In 2003, Charles Besser added an event-marketing division, which organizes live sporting events, such as the High School Slam Dunk and Three-Point Championships.
This event imbues high school athletics with the excitement of the NCAA Final Four. Airing on CBS, the championships premiered in 2011 and became the most-watched high school basketball event of that year and the following year. The annual event, which takes place on Final Four weekend, provides multiple platforms for sponsors to use to increase their brand exposure.
Intersport also produces the All-Star Football Challenge, which has become a highlight of ESPN’s pre-NFL Draft programming and Super Bowl weekend. The event features prominent college football stars in competitive skill-testing events. Current NFL players such as Drew Brees, Vince Young, and Santana Moss have also participated in the event.