Law Students at Marquette University Give Back to Milwaukee Community

Charles Besser founded Intersport, Inc., in 1985. Today, Charles Besser serves as the company’s president and chief executive officer. Before founding Intersport, Charlie Besser studied law at Marquette University, in Milwaukee.

Students at Marquette Law School have a number of opportunities to refine their legal skills while benefiting members of the local community. Various programs allow law students to work with local nonprofits and focus on transforming justice in the United States. One program, Marquette Volunteer Legal Clinic (MVLC), teams law students with volunteer attorneys to offer a range of pro bono services.

Individuals throughout Milwaukee can come to MVLC for assistance with simple and complex legal matters. Students and volunteers explain important legal information and provide referrals to experts when necessary. Through participation in this program, students build close relationships with local attorneys, who may subsequently serve as mentors or offer jobs upon graduation. MVLC also lets students reinforce what they learn in the classroom and delve deeper into certain legal issues.

MVLC accepts individuals on a walk-in basis and offers assistance in all areas of civil law. The clinic does not foster attorney-client relationships and is not an appropriate forum for ongoing representation, making it ideal for students hoping to increase their familiarity with civil law while helping individuals in need.

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A Brief Overview of Intersport, Inc.

A graduate of Marquette University Law School, Charles Besser founded Intersport, Inc., in 1985. Since that time, he has served as the president and chief executive officer of the sports and entertainment media and marketing company. Among the company’s successful innovations, Charles Besser and Intersport created the college slam-dunk and 3-point championships and trademarked the phrase “March Madness,” which he sold to the NCAA in 2011. Today, Intersport has grown significantly from the company Charlie Besser launched almost 30 years ago.

In addition to media productions produced by 20 West Productions and CelebTV, Intersport specializes in creating memorable programs for events like the 2013 Super Bowl. One of the secrets to Intersport’s success is its ability to leverage a sponsor’s message to create a connection with consumers through events or over digital platforms. Over the course of its history, Intersport has won 11 Emmy awards and appeared on the event industry’s “IT” list seven times in addition to receiving many other accolades.

CelebTV.com – Producing Innovative Entertainment Content on the Web

In 1985, Charles “Charlie” Besser founded the sports marketing and entertainment agency Intersport, Inc. In an expansion of the company’s media programming capabilities, Charles Besser oversaw the launch of CelebTV.com in 2007.

Intersport created CelebTV.com as a news, entertainment, and information resource that produces multiplatform programming. CelebTv is particularly known for reporting on the world of entertainment, covering everything from breaking celebrity news to red-carpet events. CelebTV.com currently produces 10 to 12 high-definition, original videos every day about movies and television, celebrities, fashion, health and diet, and entertainment news that can be viewed on digital devices across a variety of platforms. To date, CelebTV programming has collected more than 1.5 billion video views online.

In July 2013, CelebTV signed an agreement to provide content for a 30-minute show that will be carried through Net2TV’s Portico TV service. Net2TV curates short-form Internet content like that produced by CelebTV and updates it daily in a tradition television-show format. The general manager of CelebTV believes that the website’s content will be a perfect fit for Portico TV, which expects to be seen on 20 million screens by the end of the year.

History of the McCahill Award

Charles Besser, a graduate of Marquette University, founded the sports and entertainment agency Intersport in 1985. Throughout the course of his tenure with Intersport as president and chief executive officer, Charles Besser has expended the company into various platforms and channels, including award-winning television and online programming. While attending Marquette University, he played on the varsity golf team and won the prestigious McCahill Award.

Marquette University has granted the McCahill Award to deserving student athletes for more than 65 years. Beginning in 1946, the college has used the award to recognize an athlete from the previous year’s senior class who demonstrates academic excellence and athletic talent. William Chandler and Raymond Kuffel, basketball stars at the university in the 1940s, won the first two McCahill awards. More than a decade later, tennis player Charles Mulcahy became the first athlete outside of football, basketball, and track to win the award. It was not until golfer Charlie Besser earned the distinction in 1972 that a fifth sport joined the award’s legacy.

Sports Broadcasting Emmy Awards

Through Intersport, Inc., Charles Besser has overseen the broadcast of thousands of hours of televised sports programming on major cable networks and broadcast channels. Over the course of his career, Charles Besser has seen Intersport grow into one of the nation’s leaders in sports broadcasting. Charlie Besser and Intersport have received a number of industry awards, including an Emmy.

Earlier this year, the 34th annual Sports Emmy Award Ceremony was held at the Lincoln Center’s Fredrick P. Rose Hall. The ceremony included a Lifetime Achievement Award presentation to Jack Whitaker, who follows in the footsteps of recent honorees John Madden and Al Michaels. For more than 25 years, Emmys have been awarded for significant achievements in sports broadcasting and television coverage. The Awards are divided into a number of categories, such as Outstanding Live Sports Special, Outstanding Live Sports Series, Outstanding Live Event Turnaround, and Outstanding Playoff Coverage.

Teach for America Math and Science Initiative

With nearly three decades of experience in sports entertainment, Charles Besser directs the development, production, and programming of television content at Intersport, Inc. Over the course of his career, Charles Besser has developed programming for all the major networks and produced hundreds of events each year. Beyond his professional accomplishments, Charlie Besser actively supports a number of charitable and civic organizations, including the Special Olympics, YMCA of Metropolitan Chicago, and Teach for America, for which he serves on the board of directors.




In an effort to bring American children up to the standards of their peers around the world in science, technology, engineering, and math (STEM), Teach for America launched a math and science initiative. This initiative improves the methods for teaching science and math in schools, recruits STEM corps members and teachers for the next decade, and develops programs that support STEM teachers in their efforts.




Established in 1990, Teach for America consists of recent college graduates who teach as “corps members” for two years in public schools in urban and rural areas. The organization devotes time and resources to abolishing education inequality.

Charlie Besser – Event Marketer’s It List

A graduate of Marquette University, where he earned the McCahill Award for his athleticism, Charles Besser founded Intersport in 1985. Since establishing the entertainment and sports media marketing company, Charles Besser has developed it into a leader in its industry. As such, Intersport was named to Event Marketer’s “It List” for six consecutive years, and the company has been profiled by a number of national publications.

The magazine Event Marketer began publication in 2002 with the intent of providing information on emerging trends in event marketing, including changes in mobile, mall, and buzz marketing. For the past 10 years, Event Marketer has published an “It List” that identifies the top 100 event agencies in the industry. By comparing one year’s list to another’s, readers and analysts can understand how dramatically event marketing can change in just 12 months, while also seeing which agencies are mainstays on the constantly changing list.