Charles Besser, the president and CEO of Chicago-based Intersport, Inc., has built a successful television production and marketing company over the last 30 years. Under Charlie Besser’s leadership, Intersport has won Tellys, an Emmy, a Webby, and an NATPE Mobile Award for its work. In 2003, Charles Besser added an event-marketing division, which organizes live sporting events, such as the High School Slam Dunk and Three-Point Championships.
This event imbues high school athletics with the excitement of the NCAA Final Four. Airing on CBS, the championships premiered in 2011 and became the most-watched high school basketball event of that year and the following year. The annual event, which takes place on Final Four weekend, provides multiple platforms for sponsors to use to increase their brand exposure.
Intersport also produces the All-Star Football Challenge, which has become a highlight of ESPN’s pre-NFL Draft programming and Super Bowl weekend. The event features prominent college football stars in competitive skill-testing events. Current NFL players such as Drew Brees, Vince Young, and Santana Moss have also participated in the event.
Charles Besser serves as the president and chief executive officer of Intersport, Inc. Outside of his responsibilities with the company, Charles Besser is dedicated to giving back to the Chicago community. To this end, Charlie Besser sits on the boards of directors of multiple organizations, including the YMCA of Metro Chicago. YMCA organizations around the country have made a tremendous impact on the lives of countless children. The organization believes that all children have endless potential and seeks to provide them with the tools they need to recognize this potential in themselves.
Research has revealed an achievement gap in the United States, as children from low-income and underserved backgrounds begin kindergarten at a disadvantage and slowly fall further and further behind. To close the gap, YMCA organizations have teamed with students, schools, and caregivers around the country to pilot various programs aimed at increasing school readiness. These programs, which pull directly from research recommendations, also focus on physical and emotional development.
Historically, the YMCA has launched a number of influential programs, including Teen Achievers, Leaders Clubs, and Youth and Government, each of which targets a specific at-risk group or provides opportunities for direct community involvement.
Charles Besser founded Intersport, Inc., in 1985. Today, Charles Besser serves as the company’s president and chief executive officer. Before founding Intersport, Charlie Besser studied law at Marquette University, in Milwaukee.
Students at Marquette Law School have a number of opportunities to refine their legal skills while benefiting members of the local community. Various programs allow law students to work with local nonprofits and focus on transforming justice in the United States. One program, Marquette Volunteer Legal Clinic (MVLC), teams law students with volunteer attorneys to offer a range of pro bono services.
Individuals throughout Milwaukee can come to MVLC for assistance with simple and complex legal matters. Students and volunteers explain important legal information and provide referrals to experts when necessary. Through participation in this program, students build close relationships with local attorneys, who may subsequently serve as mentors or offer jobs upon graduation. MVLC also lets students reinforce what they learn in the classroom and delve deeper into certain legal issues.
MVLC accepts individuals on a walk-in basis and offers assistance in all areas of civil law. The clinic does not foster attorney-client relationships and is not an appropriate forum for ongoing representation, making it ideal for students hoping to increase their familiarity with civil law while helping individuals in need.
A graduate of Marquette University Law School, Charles Besser founded Intersport, Inc., in 1985. Since that time, he has served as the president and chief executive officer of the sports and entertainment media and marketing company. Among the company’s successful innovations, Charles Besser and Intersport created the college slam-dunk and 3-point championships and trademarked the phrase “March Madness,” which he sold to the NCAA in 2011. Today, Intersport has grown significantly from the company Charlie Besser launched almost 30 years ago.
In addition to media productions produced by 20 West Productions and CelebTV, Intersport specializes in creating memorable programs for events like the 2013 Super Bowl. One of the secrets to Intersport’s success is its ability to leverage a sponsor’s message to create a connection with consumers through events or over digital platforms. Over the course of its history, Intersport has won 11 Emmy awards and appeared on the event industry’s “IT” list seven times in addition to receiving many other accolades.
In 1985, Charles “Charlie” Besser founded the sports marketing and entertainment agency Intersport, Inc. In an expansion of the company’s media programming capabilities, Charles Besser oversaw the launch of CelebTV.com in 2007.
Intersport created CelebTV.com as a news, entertainment, and information resource that produces multiplatform programming. CelebTv is particularly known for reporting on the world of entertainment, covering everything from breaking celebrity news to red-carpet events. CelebTV.com currently produces 10 to 12 high-definition, original videos every day about movies and television, celebrities, fashion, health and diet, and entertainment news that can be viewed on digital devices across a variety of platforms. To date, CelebTV programming has collected more than 1.5 billion video views online.
In July 2013, CelebTV signed an agreement to provide content for a 30-minute show that will be carried through Net2TV’s Portico TV service. Net2TV curates short-form Internet content like that produced by CelebTV and updates it daily in a tradition television-show format. The general manager of CelebTV believes that the website’s content will be a perfect fit for Portico TV, which expects to be seen on 20 million screens by the end of the year.
Charles Besser, a graduate of Marquette University, founded the sports and entertainment agency Intersport in 1985. Throughout the course of his tenure with Intersport as president and chief executive officer, Charles Besser has expended the company into various platforms and channels, including award-winning television and online programming. While attending Marquette University, he played on the varsity golf team and won the prestigious McCahill Award.
Marquette University has granted the McCahill Award to deserving student athletes for more than 65 years. Beginning in 1946, the college has used the award to recognize an athlete from the previous year’s senior class who demonstrates academic excellence and athletic talent. William Chandler and Raymond Kuffel, basketball stars at the university in the 1940s, won the first two McCahill awards. More than a decade later, tennis player Charles Mulcahy became the first athlete outside of football, basketball, and track to win the award. It was not until golfer Charlie Besser earned the distinction in 1972 that a fifth sport joined the award’s legacy.
Through Intersport, Inc., Charles Besser has overseen the broadcast of thousands of hours of televised sports programming on major cable networks and broadcast channels. Over the course of his career, Charles Besser has seen Intersport grow into one of the nation’s leaders in sports broadcasting. Charlie Besser and Intersport have received a number of industry awards, including an Emmy.
Earlier this year, the 34th annual Sports Emmy Award Ceremony was held at the Lincoln Center’s Fredrick P. Rose Hall. The ceremony included a Lifetime Achievement Award presentation to Jack Whitaker, who follows in the footsteps of recent honorees John Madden and Al Michaels. For more than 25 years, Emmys have been awarded for significant achievements in sports broadcasting and television coverage. The Awards are divided into a number of categories, such as Outstanding Live Sports Special, Outstanding Live Sports Series, Outstanding Live Event Turnaround, and Outstanding Playoff Coverage.