The president and chief executive officer of Intersport, Charles Besser founded the company in 1985. In his role with the media and marketing company, Charlie Besser has grown the Intersport brand to include a sponsorship and event marketing division, as well as the entertainment news provider CelebTV.com. Charles Besser is also a past recipient of Marquette University’s McCahill Award for outstanding student athletes.
In an event held at the end of January 2014, Ally Miller was named the latest recipient of Marquette University’s McCahill Award. The award, introduced by the university in 1946, is a prestigious honor that recognizes students who excel in athletics as well as academics. Ally Miller, an advertising and marketing graduate who became the school’s most decorated women’s soccer player, will bring home her family’s second award—her sister Katie Miller earned the distinction in 2010. The Miller sisters account for two of just five women’s soccer players to be named to the McCahill winners list. During her four years at the school, Ally Miller led the Marquette Golden Eagles to their first-ever Big East tournament victory in 2012.
or nearly three decades, Charles Besser has served as president and chief executive officer of Intersport, a leading sports media and marketing business. Prior to founding the company in 1985, Charles Besser attended the Marquette University Law School. Charlie Besser, a recipient of the prestigious McCahill Award, played for the school’s varsity golf team.
The Marquette University Law School, one of two law schools in the state of Wisconsin, provides prospective students with a number of scholarship opportunities. Each year, between 33 and 50 percent of incoming law students receive merit scholarships from the university. The scholarship amounts range from $2,000 to $10,000 per year, though in some cases merit scholarships can account for full tuition. Students must remain in good academic standing to maintain the scholarship, which the university defines at a grade point average of at least 2.0. The school also works with the American Bar Association (ABA) to provide students with access to the ABA Legal Opportunity Scholarship Fund. These scholarships are worth $5,000 and can be renewed up to two times, for a total of $15,000.
The founder of Intersport, Inc., Charles Besser is an experienced sports-and-entertainment-media marketing executive. Charlie Besser’s company has produced award-winning videos that have aired on networks such as ESPN, FOX, ABC, and NBC. Charles Besser also is the founder of the Double Eagle Club in Augusta, Georgia.
In 2013, the Double Eagle Club organized an inaugural golf tournament to raise money for charity. Called “Birdies for Buddies,” the tournament benefited prostate cancer research. Sponsored by the United States Steel Corporation, Worthington Industries, and OhioHealth, the 2013 tournament raised more than $200,000. Double Eagle donated the proceeds to the OhioHealth Foundation and the Prostate Cancer Foundation.
The 2013 tournament winners were Al Kinzer, Dan Minor, Scott Jamieson, and Russ Gertmenian, whose team shot a 56.05. The second annual Birdies for Buddies tournament will take place in 2014. Interested parties must assemble a team of four people in order to participate. Find out more at www.doubleeagleclub.net.
Charles Besser, the president and CEO of Chicago-based Intersport, Inc., has built a successful television production and marketing company over the last 30 years. Under Charlie Besser’s leadership, Intersport has won Tellys, an Emmy, a Webby, and an NATPE Mobile Award for its work. In 2003, Charles Besser added an event-marketing division, which organizes live sporting events, such as the High School Slam Dunk and Three-Point Championships.
This event imbues high school athletics with the excitement of the NCAA Final Four. Airing on CBS, the championships premiered in 2011 and became the most-watched high school basketball event of that year and the following year. The annual event, which takes place on Final Four weekend, provides multiple platforms for sponsors to use to increase their brand exposure.
Intersport also produces the All-Star Football Challenge, which has become a highlight of ESPN’s pre-NFL Draft programming and Super Bowl weekend. The event features prominent college football stars in competitive skill-testing events. Current NFL players such as Drew Brees, Vince Young, and Santana Moss have also participated in the event.