A graduate of Marquette University Law School, Charles Besser founded Intersport, Inc., in 1985. Since that time, he has served as the president and chief executive officer of the sports and entertainment media and marketing company. Among the company’s successful innovations, Charles Besser and Intersport created the college slam-dunk and 3-point championships and trademarked the phrase “March Madness,” which he sold to the NCAA in 2011. Today, Intersport has grown significantly from the company Charlie Besser launched almost 30 years ago.
In addition to media productions produced by 20 West Productions and CelebTV, Intersport specializes in creating memorable programs for events like the 2013 Super Bowl. One of the secrets to Intersport’s success is its ability to leverage a sponsor’s message to create a connection with consumers through events or over digital platforms. Over the course of its history, Intersport has won 11 Emmy awards and appeared on the event industry’s “IT” list seven times in addition to receiving many other accolades.