A graduate of Marquette University, where he earned the McCahill Award for his athleticism, Charles Besser founded Intersport in 1985. Since establishing the entertainment and sports media marketing company, Charles Besser has developed it into a leader in its industry. As such, Intersport was named to Event Marketer’s “It List” for six consecutive years, and the company has been profiled by a number of national publications.
The magazine Event Marketer began publication in 2002 with the intent of providing information on emerging trends in event marketing, including changes in mobile, mall, and buzz marketing. For the past 10 years, Event Marketer has published an “It List” that identifies the top 100 event agencies in the industry. By comparing one year’s list to another’s, readers and analysts can understand how dramatically event marketing can change in just 12 months, while also seeing which agencies are mainstays on the constantly changing list.